Speaking & events
I'm an SEO and GEO consultant who has spoken at conferences across the UK, Europe and the US – from Copenhagen and Belgrade to Manchester, Paris and Los Angeles. My talks are practical and opinionated, built on 20+ years of in-house and agency work at Just Eat, the BBC and Oda: real examples, real failures, and fixes you can take back to your team the next day.
What I speak about
- Technical SEO in the AI era – crawling, rendering, selective indexing, and why technical foundations decide whether you show up in AI answers.
- International SEO & hreflang – what actually works across languages and markets, and the ways it quietly breaks.
- GEO / AI search visibility – how ChatGPT, Google AI Overviews and AI Mode choose what to cite, and what brands can realistically influence.
- Site migrations – protecting traffic through replatforms, redesigns and domain moves.
- Data & measurement – turning search data into decisions (co-author of Google Data Studio for Beginners , Apress).
Formats: keynotes, conference talks, panels and moderation, half- and full-day training, and in-house workshops.
Talks, training, podcasts & judging
List of Services
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HiveMCR Training MasterclassHiveMCR Training Masterclass
Technical SEO in 2026
21 May 2026 · Manchester, UKA full-day technical SEO masterclass covering how Google discovers content, crawl and render budget, JavaScript and AI indexability, schema and entities, Core Web Vitals, and scaling visibility across international and local search – framed as the foundation for GEO.
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Belgrade SEO Conference 2025Belgrade SEO Conference 2025
Lost in Translation: The Joys and Fails of International SEO
12 September 2025 · Belgrade, SerbiaCommon pitfalls in global SEO – from misfiring hreflang to over-reliance on automated translation – with practical fixes for managing search across multiple languages and markets at scale.
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SEO Vibes on Tour – CopenhagenSEO Vibes on Tour – Copenhagen
Hreflangs & Headaches: What Works (and What Doesn't) in International SEO
4 September 2025 · Copenhagen, DenmarkA practical look at international SEO: which hreflang set-ups hold up in the real world, and which ones quietly break.
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SEO Square US EditionSEO Square US Edition
24 June 2025 · Online
Speaker at the online US edition of SEO Square.
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The SEOFOMO Meetup – London Edition with Wix StudioThe SEOFOMO Meetup – London Edition with Wix Studio
23 January 2025 · London, UK
SEO roundtables, quizzes and networking at the SEOFOMO community meetup, organised by SEOFOMO and Wix Studio.
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UK Search Awards 2024UK Search Awards 2024
2024 · London, UK
Presenting awards at the UK Search Awards.
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SEOday 2024SEOday 2024
2024 · Denmark
Speaker at SEOday, Denmark's SEO conference.
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European Search Awards 2022European Search Awards 2022
2022
Judge and presenter at the European Search Awards.
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Search awards judgingSearch awards judging
UK, European, Global & US Search Awards, UK Digital Excellence Awards
OngoingA regular judge across the UK, European, Global and US Search Awards, the Growth Awards and the UK Digital Excellence Awards.
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Take It OfflineTake It Offline
Co-founder & host
Ongoing · Leeds, Paris, Bulgaria and moreCo-founder of Take It Offline, the SEO unconference series built around open, off-the-record discussion between practitioners.
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The Search Session with Gianluca FiorelliThe Search Session with Gianluca Fiorelli
Podcast
Guest on Gianluca Fiorelli's podcast about search strategy.
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Crawling Mondays with Aleyda SolísCrawling Mondays with Aleyda Solís
Podcast
Guest on Aleyda Solís's Crawling Mondays.
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Search With SeanSearch With Sean
Podcast
Guest on the Search With Sean podcast.
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Advanced Web RankingAdvanced Web Ranking
What's Next in Search? From SEO to AR, AI & TikTok
Video interviewVideo interview on where search is heading – from classic SEO to AI, AR and social search.
