Future of Search, Amsterdam · 25 November 2026
Scaling Search at Enterprise Level
Thanks for coming to my talk. This is the companion guide: Working Smarter as an SEO: MCPs, Agents and AI Workflows . It's free, there's no sign-up, and it's the practical version of everything I covered on stage.
What's in the guide
- What MCPs are, which assistants support them (Claude, ChatGPT, Manus) and what you'll actually pay
- Six copy-and-paste skills for Sitebulb, Sistrix, Granola, Jira and Cloudflare
- Building dashboards that join crawl, ranking, bot and ticket data
- Using Cloudflare data for page speed, broken links and bot problems
- The good and the risky sides of vibe coding and AI content
- The guardrails I use on real client work
- Where agentic search and e-commerce are heading
About Gerry
I'm Gerry White, an independent technical SEO and GEO consultant with 20+ years in the industry, including in-house roles at the BBC, Just Eat and Oda. I work with brands on technical SEO, AI search, migrations and international SEO, often as a fractional Head of SEO.
Get in touch
If you'd like help putting these workflows in place for your team, or a second pair of eyes on your SEO and AI search strategy, I'd love to hear from you.